Have you ever been scrolling Instagram, spotted a Reel you love, and thought:
“That would be perfect for my content… if only I could use it as a template.”
You’re not alone. Reel templates are one of the quickest ways to create engaging content without starting from scratch — especially if you’re short on time or not feeling particularly creative that day.
Normally, Instagram makes this easy. When you’re watching a Reel in full screen, you can tap the three dots and select “Use template”. Simple.
But what happens when:
- The “Use template” option isn’t there?
- The button should be there… but it’s not working?
- You know the Reel is editable, but Instagram just isn’t playing ball?
The good news? There is a workaround — and once you know it, you’ll wonder why you didn’t use it sooner.
The Simple Workaround: Save Reels as Templates
This method works even when the “Use template” option is missing, and it’s a great habit to get into if you regularly create Reels.
1. Save the Reel
When you find a Reel you’d like to reuse:
- Tap the save (bookmark) icon
- Save it to a new collection on your Instagram account
💡 Top tip:
Create a dedicated folder just for this. I personally use one called “Reel templates”, so everything is in one place and easy to find later.
2. Open a New Reel
Next:
- Tap the + icon (top left of your Instagram app)
- Select “Reel”
This takes you into the Reel creation screen, ready to build something new.
3. Go to Templates → Saved
From the Reel creation screen:
- Tap Templates
- Then choose Saved
Your most recently saved Reel will appear there — and yes, you can now use it as a template 🎉
Why This Is So Useful
This workaround is a game-changer if you:
- Batch content in advance
- Save inspiration as you scroll
- Want to stay on trend without copying blindly
- Prefer having a go-to library of Reel formats that work for your brand
It also means you’re not relying on Instagram behaving perfectly (because… let’s be honest 😅).
Final Tip: Build a Reel Template Library
If you create content regularly, I highly recommend:
- Saving Reels consistently
- Organising them into collections (hooks, trends, talking head, b-roll, etc.)
- Revisiting them when content feels hard or time is tight
A strong template + your own message = content that feels you, without the overwhelm.
If you’d like help spotting great Reel formats for your niche — or turning trends into content that actually fits your brand — that’s exactly the kind of thing I help with.
Happy creating ✨