November brings a mix of reflection and high-energy retail moments — making it one of the most versatile months for social media content. From heartfelt gratitude posts to the organised chaos of Black Friday, here’s how you can show up with content that connects.
November 27: Thanksgiving
Even if you don’t celebrate, gratitude is universal — and it always performs beautifully online.
Content ideas:
- Share what your business is grateful for this year. Maybe it’s new clients, loyal customers, small wins, or simply making it through a tough patch.
- Post a throwback photo of your “early days” and thank your community for helping you grow.
- Handwrite thank-you notes for clients, customers, or partners, then snap a photo and turn it into a carousel.
- Create a gratitude list tailored to your niche, such as “5 things small business owners should be thankful for in 2025.”
November 28: Black Friday
Black Friday is noisy, and everyone is shouting discounts. The trick? Show the human side of your brand.
Content ideas:
- Share the “making of” your Black Friday prep — packing boxes, fuelling up on coffee, or a glimpse of your team planning campaigns.
- Use countdowns or reveals in Stories to drip-feed deals, one at a time, to keep people coming back.
- Highlight your customer favourites with a simple “Top 3 Black Friday must-haves” post. This doubles up as social proof.
Other November dates worth noting
- Nov 3: National Sandwich Day: Easy lunchtime content or a fun poll.
- Nov 14: National Pickle Day: A quirky “love it or hate it?” engagement booster.
- Nov 21: World Television Day: Ask for binge-worthy show recommendations.
- Nov 23: National Espresso Day: Share your Monday morning coffee rituals.
- Nov 26: National Cake Day: Perfect excuse for a sweet team post.
Why November is great for content
This month gives you permission to balance both sides: heartfelt, human content and bigger retail-driven campaigns. Gratitude softens the sell, while behind-the-scenes Black Friday posts make your brand more relatable.
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November is about gratitude and growth. Pick a couple of these awareness days and make them your own.