Why You Should Claim a Personalised URL for Your Facebook Page — And How to Do It

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Have you ever shared a Facebook Page link that looked like this?

 https://www.facebook.com/profile.php?id=61563904073542

It’s long, impersonal, and almost impossible to remember. It tells your audience nothing about who you are — and it doesn’t exactly scream professionalism.

If you’re running a business, brand, or public-facing page, claiming a personalised Facebook URL (also known as a username) is one of the easiest — and most important — steps you can take to look polished, be searchable, and improve your shareability online.

Here’s why you should make this quick update today, and how to do it.

Why You Need a Custom Facebook Page URL

1. It Makes Your Page Easy to Share

Would you rather tell someone to visit:

  • facebook.com/profile.php?id=61563904073542
    or
  • facebook.com/YourBusinessName?

Exactly. A custom URL is easy to say, print on business cards, include in your email signature, or add to Instagram bios. It’s user-friendly and brand-aligned.

2. It Improves Trust and Brand Credibility

An unclaimed URL looks like your page is incomplete or newly set up. A personalised one gives your business that verified, professional touch. It shows you’re serious about your brand and your online presence.

3. It Helps with Search and Tagging

When your username (which becomes your URL) matches your business name, people can find you more easily through Facebook search — and they’re more likely to tag the correct page when posting.

4. It’s Great for SEO

Search engines index social media URLs. If someone Googles your brand name, a clean Facebook URL helps your page show up higher in results and reinforces your brand consistency.

How to Set Your Facebook Page Username (Custom URL)

Claiming your custom URL takes just a minute. Here’s how:

  1. Go to your Facebook Page.
  2. From the left-hand menu, click “Settings.”
  3. Select “Page Info.”
  4. Find the field that says “Username”.
  5. Enter your preferred name (e.g. @YourBusinessName).
  6. Facebook will tell you if it’s available. If it is — click “Create Username.”

Your new Facebook URL will now be: facebook.com/YourBusinessName

Tip: Keep it short, relevant, and consistent with your Instagram, website, or other social handles.

What to Avoid When Choosing a Username

  • Don’t use special characters or long strings of numbers.
  • Avoid unrelated or overly generic names.
  • Don’t pick a name you aren’t legally entitled to (like using a brand you don’t own).
  • If your ideal name is taken, try variations like @YourBusinessUK or @YourBusinessHQ.

Final Thought

Your Facebook Page URL is more than just a web address — it’s part of your brand identity. Claiming a personalised, on-brand URL takes minutes and makes a lasting impact on how your business is found, tagged, and shared.

If your page is still hiding behind a string of random numbers, now’s the time to update it.