How to create an email marketing campaign

Many people think email marketing is a form on its way out, but this is not the case. Sure, there are many different ways to market your business, many of which are newer and fresher than email marketing, but there is still plenty of life left in this older option. 

To make the most of email marketing, you just need to get it right, and the best way to achieve this is to have a detailed and good-quality campaign. 

Not sure where to start? We have put together our guide on creating an email marketing campaign that will ensure that this approach works for you.

Always identify your goals 

How will you ever be able to achieve your goals if you don’t know what they are? The first step of creating an email marketing campaign is ensuring you have your goals in mind. 

Take the chance to stand back and consider where you want to be and how you might manage to get there in the future. 

Pick the right platform

The next stage is to consider which platform will suit your email marketing efforts. You want to try and keep it as simple as possible. However, you also want it to be able to do exactly what you want it to and deliver you with the kind of results that will benefit your business.

This can be a hard balancing act to achieve, but it is not impossible, and if you take your time and weigh up your options, you should find the right platform for you and your business. 

Put together example emails

When sending out marketing emails, it makes sense to have some examples in mind. Doing this means you can see what type of thing you will want to have in your emails and what will work with your usual tone of voice.

Not only this, but it also helps you to have a “bank” of different emails already written up, ready for you to customise and send out for your targeted contacts to read and engage with. 

Start putting together your email list

There is no point in making an email marketing campaign; think about the emails you want to send and then choose a platform that will work for you if you don’t have any contacts to send those emails to. An essential part of the email marketing campaign process is putting together an email list.

You need to try and build as comprehensive a contact database as possible, making sure that they are the types of contacts who will want to receive and read your emails. Otherwise, you will be wasting your time sending emails to them. 

There are a variety of ways that you can do this, but your aim should always be to identify key contacts and segment them down into groups, making them easier to manage and target. 

These points are just some of the basics of creating a comprehensive and detailed email marketing campaign. It might take time to do, but we can promise you that in the long run, it will be worth it just to improve the results that you see from your efforts. 

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