If you own a business, it’s likely that managing your social media presence takes up a lot of your time. Thankfully, there are tools available to help schedule and automate your posts so that you can focus on other aspects of running your business. Here are four advantages of using a social media scheduling tool for your business.
Cost-effective way to manage multiple accounts
Using a scheduling tool allows you to cross-post, only having to type out the full body of text once. For example, Sendible gives you the option of tailoring each post for each platform (we all know that our LinkedIn and Twitter audiences respond to different tones of voice and imagery). If you have an hour or so available on one day each week, you can bulk upload posts to go out at specific times, or export them to Sendible as a CSV file.
Optimised posting slots
When you use a social media scheduling tool, you are often given the opportunity to optimise posting times. Timing is everything on social media and can mean the difference between your post reaching 100 people and 10,000. For example, if your scheduling software learns that your audience is most active at 10am on Monday morning, it will suggest that as an optimised posting time.
The value of consistency
To keep at the forefront of customers’ minds, it is important to post regularly. A scheduling tool makes consistency easier by allowing you to schedule multiple posts when you have free time. It’s more valuable to post once a week at a consistent time than post sporadically. With a tool like Metricool, you can also add posts to an auto list (i.e. a “queue”) and the content repeats at a schedule that you set. This saves lots of time, especially if you have relevant evergreen content.
When you’ve ascertained which types of posts (eg. engagement, sales, promos) perform well in which time slots, you can use your scheduling tool to make sure you are posting high-quality content at optional times. The joy of social media is that it is a low-cost tool that can potentially reach a global audience. Use all the tools the software provides and you’ll soon be able to sit back and concentrate on what you do best: running your business.
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